Privacy policy
Last updated 11 September 2026
Brannick provides a missed-call text-back and appointment booking service to local businesses. This policy explains what we collect, why, and what we never do with it.
Who we are
Brannick provides this service. Questions about this policy or your data: hello@brannick.ai.
Information we collect
- From our business customers: business name, contact name, phone number, email address, business hours, and calendar availability.
- From callers to a customer's business: the caller's phone number, the time and outcome of the call, the content of the text conversation, and any details the caller gives in order to book — typically a name, a description of the job, and a preferred time.
- Technical records: message and call delivery logs kept for troubleshooting and billing accuracy.
How we use it
- To send the text-back that follows a missed call, and to carry on that conversation until the caller books or declines.
- To create the appointment in the business's calendar and notify the owner.
- To operate, secure and support the service, and to bill our business customers.
What we do not do
We do not sell personal information. We do not share mobile phone numbers or SMS opt-in data with third parties or affiliates for their own marketing purposes. Numbers collected in the course of a missed call are used only to reply to that caller on behalf of the business they called.
Who we share it with
Only the service providers needed to deliver the product, and only for that purpose: our telecoms carrier for sending and receiving calls and texts, our AI provider for generating the conversation, Google Calendar for writing the appointment, and our hosting and payment providers. Each processes data on our instructions. We also disclose information where the law requires it.
How long we keep it
Conversation and booking records are retained while the business customer's account is active and for up to 12 months afterwards, then deleted. Delivery logs are kept for a shorter period.
Your choices
- Reply STOP to any Brannick text to end messaging from that business immediately.
- Ask us to access, correct or delete your information by emailing hello@brannick.ai. Where a business is the controller of that data, we will pass the request to them and assist.
Security
Data is encrypted in transit, access is limited to those who need it to run the service, and credentials are held in encrypted configuration rather than in code.
Children
The service is sold to businesses and is not directed at children under 13.
Changes
If this policy changes we will update the date above and, for material changes, notify our business customers by email.